“Now that I have a
website what do I do next?
How do I get visitors?”
As a website
designer I get asked this question a lot. The basic answer is - tell
people about it. I know that you were looking for a simpler,
non-time consuming solution but there really isn’t one. You need to tell
friends, family, clients, group contacts, even strangers about your
website. You need to find people who might be interested in what your
website has to offer and tell them about it. The more ways you use to
inform the more information gets heard.
One of the best ways
to do this is through Business Cards. Handing someone a business card is
going to help them remember you after that person walks away. How many
times have you had a conversation about doing something when you got
home only to forget by the time you got there? With a business card in
hand or in their pocket it will be seen when they get to their desk and
if they remember your conversation and are intrigued enough about what
you are offering, they might type in your web address which is listed on
your business card and learn more about you.
Brochures, Flyers, Advertisements
website through print media is just as important as a business card and
if you have the money for printing and distribution it is definitely the
way to go. You could put your website on anything! Get t-shirts, pens,
calendars, coffee cups, and about a million other trinkets embossed with
your company name, logo, phone number and especially your website
address. There are literally millions of places online you can order
these from but if you need assistance or to delegate your time I am
always here to help.
You can also promote
your website through more traditional methods, adding your website onto
your stationary and invoices, envelopes and fax cover sheets. Anything
that helps draw the eyes of a potential customer is worth trying.
Anytime someone sees that trusty www they think website and they think,
let me go check out that website and see what they have to offer. The
more places your www is listed the more chances you have of that
The next thing you can do to promote
your website is send out emails. If you are like most everyone on the
planet these days you have email capabilities and probably a good list
of email buddies. You could email your friends a link to your website
and ask them to send it on, but how many of them truly will pass on an
email that says “hey go check out my new website”
Many email programs
have the ability to create and add what is called email signatures.
Create one with your name, company name, phone number, website and
whatever else you want mentioned and it will be added at the bottom of
every email you send – how many times have you sent on forwards – now
you will be promoting your business without even thinking about it. One
note, keep it short but make it stand out. If it’s too long it will be
ignored if it is basic black text at 12 point font, you’ll never stand
out in the crowd.
are very important especially if you are promoting a business. By
writing a newsletter and including some interesting facts, pictures of
your products, sales or specials you are having and whatever else might
intrigue viewers, the recipients of that newsletter will be more likely
to click on your website and also more likely to pass on that newsletter
to others they think might benefit from it.
Email Distribution Lists
If your client list
is small or non-existent you can purchase email distribution lists
although finding a reputable company, valid email addresses, viewers
specifically looking for your content can be difficult and sometimes you
may be thrown into a spam or junk mail filter. Sending out mass emails
can be troublesome but also rewarding depending on how you do it.
can be quite involved and time consuming but is a necessary endeavor if
you want your website found. You need to substantiate your keywords
especially if they are new, you need to work on link popularity, moving
your website up the lists, and update your content regularly. This isn’t
as hard as it sounds, here are a few tips.
Pay Per Click Campaigns
There are Pay per
Click campaigns that you can sign up for with the various search
engines. They cost you monthly and can get quite expensive depending on
the keywords you choose and how many times they are clicked on. It gets
your website listed on those top ads in search engines and along the
right hand side but there are other ways which are more cost effective.
With my search engine optimization I include your descriptions and
keywords into your website pages and I even submit your website to the
top search engines once it is complete. With a little work sometimes
that is all you need.
Link popularity has
been said to be going the way of the dodo bird but I disagree. If you’ve
worked on adding your favorite links on your website and have asked
those websites to reciprocate you’ve made a huge step towards link
popularity. You see, those other websites may be larger and more
well-known online than you but they will have your company name on their
website. If someone types your company name into a search engine and you
are not at the top of the list, but your favorite website is they will
still be able to find your website and each click you get will help to
move your website up the charts.
Forums, Blogs and Networking
Join a forum, write
a blog, begin networking. Promote your site in online forums and
discussion lists. This is time consuming and not very fun sometimes as
you will have usernames and logins for every forum, blog or other
networking site but imagine: You log into a forum, write a post or add
your two cents to a post and sign it with a link to your website, that
post will pull up every time someone types a relevant keyword into a
search bar. You could begin to dominate the charts if you play your
cards right. This also works with FaceBook, MySpace and Twitter just
keep the pages relevant to the website or business you are trying to
Now this isn’t just
advertising with local newspapers and publications or the yellow pages
of your area, this is also online! Local listings can be found with most
major search engines and although a bit of time is required to create an
account and fill in all of the details it is well worth t. If someone is
looking for something specific and they type in their city and state are
area a local listings result will pull up and if you are listed you will
be clicked on. You can input your company information, website and even
images and videos if you have them. Google even has the ability to
create online coupons to continue to draw people towards you.
Bookmark your website
It’s small but by
asking visitors to bookmark your website (add it to their favorites
list) it’ll help you not get lost next time they try to find you. You
can accomplish this with a little button on your web pages
Offer FREE stuff
You’re out to make a
living obviously, and offering free stuff isn’t going to pay the bills
but it brings in customers. Giving away samples in the grocery store
helps a walker turn into a buyer, so is offering a little something to
entice a potential clicker to become a viewer. If you’re selling
exercise equipment offer a free weight or calories calculator. The word
free id the most widely typed and used word in the search engine world.
Free shipping, free quotes, free trinket with your order, and viewers
will be finding your website and attempting to learn more.
There are literally
hundreds of things you can do and a million companies out there willing
to help you do it. Your website’s success is mostly dependent on you and
how much you want to do to promote it. Hopefully some of these topics
will help you get started. Thanks for reading.